Question 1

First person or third person — which should I use?

Accepted Answer

Use third person for conference programs, press kits, and formal profiles where someone else might read it aloud. Use first person for LinkedIn, personal websites, and direct-to-reader contexts — it feels more human and approachable.

Question 2

How long should my professional bio be?

Accepted Answer

Short (1–2 sentences) for Twitter or bylines. Medium (1 paragraph) for LinkedIn summaries and website about pages. Long (2 paragraphs) for speaker profiles, press kits, and author bios.

Question 3

Why is the achievement so important in a bio?

Accepted Answer

A bio without a concrete result is just a list of job titles. One specific, measurable achievement — "reduced churn by 22%" or "reached 50,000 users in 6 months" — instantly sets you apart from everyone with the same title.

Question 4

Can I use this for my LinkedIn About section?

Accepted Answer

Yes. Use the Medium or Long length with First person for LinkedIn. Add line breaks, a few emojis if appropriate for your industry, and a specific call to action to maximise profile engagement.